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About Us
What We Do
Duty Free Global (DFG) is a specialised wines and spirits brand partner with a carefully selected portfolio. We are focused on building brands in Duty Free and Travel Retail worldwide and our portfolio is one that truly reflects this industry’s needs. As experienced brand partners, we have extensive route to market knowledge and an expert understanding of the requirements of Duty Free retail operators in this specialised channel.
Our Mission & Vision
DFG is a one-stop global brand partner that offers a diversified and unique range of wines and spirits to travel retailers worldwide, whilst also responding to new emerging trends in the marketplace. We are a flexible, long-term and dedicated partner, committed to creating opportunities and customised solutions for brands and retailers in Global Travel Retail.
Why Work With Us
Global Reach
DFG offers a diversified team, based in specific locations, providing a global reach and regional knowledge for brand owners.
Product Experience
The DFG Team has over 40 years of experience in the global beverage and travel retail business.
Regional Specialisation
Each member of our team is specialised in their different regions. This ensures that all local factors, such as ranging and culture, are considered to ensure a tailored offer by region for our brand partners.
Industry Experience
Our team consists of enthusiastic personalities who are passionate, with a lot of experience in the Global Travel Retail environment, and who fully understand the requirements of our customers.
Our Operators Partners
Meet Our Team
Barry Geoghegan Owner & Commercial Director
Irish born and based, Barry Geoghegan began in the wine industry in 1989, later obtaining the WSET (Wine & Spirit Education Trust) Diploma in 1995. In further studies, he was one of only 10 people in the world to study for the first ever Wine MBA at Bordeaux Business School in 2001, where he gained a first class honours degree.
He loves to share his learnings and experience, and over the last 15 years has taught many others on the WSET diploma course, as well as training many Duty Free and Travel Retail operator teams around the globe.
His interest in the industry began with his family, whose involvement in the industry for over 50 years has given him additional insight and knowledge, particularly in the Middle East and Asia.
Nathalie Roelands Vice President Operations
Born in The Netherlands and based in Belgium, Nathalie Roelands finished her studies in Public Relations and Communication Management in Antwerp in 2007 and straightaway started in the Duty Free and Travel Retail business, with now with over 13 years of experience in the channel.
Nathalie’s main focus is looking after all the Global Key Accounts including Dufry, Lagadère, Heinemann etc. Kerri Judge Vice President Marketing
Born and raised in Dublin, Kerri brings with her over fourteen years of experience within the Wine & Spirits industry, including four of those working alongside Barry in the Irish market. She brings extensive marketing and client service expertise, having previously worked in full-service agencies where she managed and grew a portfolio of Irish and International brands.
Kerri completed the WSET Diploma in 2007 and more recently a Diploma in Creativity, Innovation and Leadership from University College Dublin’s Innovation Academy, and her passion is in collaborating with brand owners where creativity and innovation are to the fore. She joins the Duty Free Global family to work alongside their fantastic brand partners and customers. John Kilmartin Vice President Sales
John Kilmartin is an internationally experienced Travel Retail Executive with close to 30 years’ experience in the Travel Retail channel. He has dual experience having worked both with both operator “Aer Rianta International” and Sales and Marketing with Patron Spirits International.
With ARI he held a number of Senior Leadership Executive roles in Commercial Operations, Business Development, Procurement and Supply Chain, in Locations as diverse as Russia / CIS and North America.
He left ARI to Spearhead and to lead the expansion of Patron Spirits International as Vice President Global Travel Retail the expansion and development. John led the GTR Division where he was at the forefront in setting Patron’s international expansions strategy and developing Patron Tequila into a truly global brand within GTR.
John lives in Switzerland and main focus is in Central and Eastern Europe/Russia CIS.
Tito González Vice President America’s
Born and raised in Panama, with a career in sales that goes back to the 1990’s with companies like Procter & Gamble and Samsung Corporation.
Based in Panama, with more than 20 years in the Wine & Spirits industry, holding international management positions for Cruzan Ltd., V&S Absolut Spirits, Groupe Belvédère, Waldemar Behn GmbH, and as a Category Director for Grupo Wisa on the Travel Retail channel of the business.
Tito’s experience extends to all segments of the business, from the end consumer in local markets, to the Travel Retail channel at airports, borders, and cruise lines. He brings a brand-owner’s approach to business, and a deep understanding on the Travel Retail channel, passenger’s profiles, and the operator’s view to long term strategies. Michael Pasternak Regional Sales - North America
Michael Pasternak has been working in the duty free and travel retail industry for almost two decades and continues to work with respected industry publication Travel Markets Insider, where he serves as Executive Editor with a focus on wines and spirits.
He has been involved in the industry since he was a teenager and duty free is in his blood. His favourite stories to write have always been about wine and spirits and he has developed a passion for the category.
Michael lives in Florida and his main region will be North America. Niklas Muethel European Key Account Manager
Niklas joined the team in 2022 as European Key Account Manager.
Niklas was Purchase Director with Overseas Distribution Company and prior to that Category Sales Manager Liquor in Gebr. Heinemann. He brings a wealth of experience to the team at DFG.
He lives in Hamburg, Germany.
Aisling Morton Commercial Brand Manager
Aisling is based in Dublin and joined us as Commercial Brand Manager in September 2021.
Aisling previously worked in the wine business in Ireland as a key part of the Commercial team. Prior to this Aisling worked as a Business Analyst in L’Oreal. She is currently completing her ACCA Accountancy exams.
Michael Pasternak Regional Sales - North America
Michael Pasternak has been working in the duty free and travel retail industry for almost two decades and continues to work with respected industry publication Travel Markets Insider, where he serves as Executive Editor with a focus on wines and spirits.
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Rathdown Lackandarragh Enniskerry Co Wicklow Ireland A98 XY 49
