About DFG

Duty Free Global (DFG) is a specialised wines and spirits agency brand partner. We offer expertise and resources, and have developed and represent a carefully selected portfolio of outstanding brands for our clients in the Global Duty Free and Travel Retail market.

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DFG selects its portfolio of brands and products to meet the specific needs of Travel Retail. We work directly with brand owners in providing best strategies, merchandising, brand visibility, promotional activities, sales reports, forecasting, product training and services, whilst building long-term relationships with all partners, both suppliers or customers.

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The team at DFG values regular and personal contact with our partners through extensive on-site visits and training worldwide. At the same time, we work hard to increase our network and identify opportunities, attending all major Duty Free shows and conferences, where we also regularly run our own stands to showcase our brand partners to the industry.

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DFG has strong links within the Duty Free and Travel Retail industry media, consistently identifying and being given opportunities to feature our brand partners in print and online. In addition, we can facilitate press events on behalf of our brands, and we also regularly provide industry media with thought leadership on the Wines and Spirits category.

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our values

Our dedicated and personal approach is at the heart of what we do, and provides the foundation for all of our durable partnerships. At DFG, we focus on nurturing these long-term collaborations as brand partners. This enables us to showcase a balanced and on-trend product portfolio; to support our brands; to develop brand promotions; to give structure; and to achieve all of this through open communication, shared thinking and transparency.