Silent Pool Distillers, the biggest seller of super premium gin has appointed Duty Free Global (DFG) as their Global Travel Retail partner.
Silent Pool Gin captures the very essence of the Silent Pool and the surrounding Surrey Hills in England. The Silent Pool core brand features 24 botanicals and produces a full bodied and fresh gin with depth, clarity, and flavour. Rare Citrus Gin brings together the Worlds’ rarest and most intriguing citrus fruits in perfect harmony whilst Rose Expression pays homage to the timeless English Rose.
The brand has won multiple awards since launch including double gold at San Francisco with their newest edition Rare Citrus recently winning Gold at the London Spirits Competition.
Barry Geoghegan commented, “The team at Duty Free Global is very excited to be partnering with Silent Pool Distillers. The Silent Pool brand is outstanding – from their exquisite copper engraved bottle and packaging depicting the botanicals to the liquids inside, we truly believe it will resonate with consumers in travel retail looking for a world class super premium gin. Their sustainable credentials are also very important to us and with their launch of the first world spirits in a cardboard bottle, Green Man Woodland Gin, we feel this will be of huge interest at TFWA Cannes and we look forward to welcoming travel retail operators to experience the brand in its full glory!”
“Duty Free Global provide an excellent opportunity for Silent Pool Gin to broaden our appeal to global buyers, and ultimately connect with discerning shoppers who are looking for a great drinking experience and luxury gifting when at the gin fixture. The team at DFG have years of experience and truly understand how to build brand equity in one of the worlds most competitive spirits markets. Their ability to activate at scale and improve brand visibility is going to provide an important pillar of the brand growth strategy over the coming years. We’re excited to see them also take our GTR focused NPD to market over the next year which will help to raise our profile within the channel, exciting times ahead for the business!” says Adam Dobson, Global Sales Director, Silent Pool Distillers.
About Duty Free Global
Headquartered in County Wicklow, Ireland, Duty Free Global (DFG) is a specialised wines and spirits brand partner focused on building brands in the global Duty Free and Travel Retail channel. With a portfolio that truly reflects the industry’s needs, the company has extensive route to market knowledge and an expert understanding of the requirements of operators. Duty Free retail DFG take pride in being responsive to new and emerging trends in the marketplace, and are a flexible, long-term and committed partner dedicated to creating opportunities and customised solutions for brands and retailers in Global Travel Retail.
About Silent Pool Distillers
In 2014, founders Ian McCulloch and James Shelbourne met in their local pub (where else?) and discussed the idea of setting up small, local distillery. Taking their inspiration from Scottish whisky distilleries, the two friends started out with a grand vision of making a truly sustainable distillery next to a fresh water source, producing handcrafted, artisan spirits using locally sourced ingredients. But first they needed the perfect location.
Most distilleries end up in grim locations or boring industrial estates. Where’s the fun in that? Ian and James wanted somewhere filled with history, a good story and plenty of provenance.
After scouting many locations in the south of England, one day Ian happened upon Sherbourne Farm (a former cow barn and petting zoo) on the banks of the magical Silent Pool in the Surrey Hills, an Area of Outstanding Natural Beauty. Excited by the find, Ian and James contacted the landowner, The Duke of Northumberland, and got the go ahead to restore the dilapidated farm buildings into the Silent Pool Distillery.