About Us


Duty Free Global (DFG) is a specialised wines and spirits brand partner with a carefully selected portfolio. We are focused on building brands in Duty Free and Travel Retail worldwide and our portfolio is one that truly reflects this industry’s needs. As experienced brand partners, we have extensive route to market knowledge and an expert understanding of the requirements of Duty Free retail operators in this specialised channel.


DFG is a one-stop global brand partner that offers a diversified and unique range of wines and spirits to travel retailers worldwide, whilst also responding to new emerging trends in the marketplace. We are a flexible, long-term and dedicated partner, committed to creating opportunities and customised solutions for brands and retailers in Global Travel Retail.

Why Work With Us

Global Reach

Global Reach

DFG offers a diversified team, based in specific locations, providing a global reach and regional knowledge for brand owners.

Regional Specialisation

Regional Specialisation

Each member of our team is specialised in their different regions. This ensures that all local factors, such as ranging and culture, are considered to ensure a tailored offer by region for our brand partners.

Product Experience

Product Experience

The DFG Team has over 40 years of experience in the global beverage and travel retail business.

Industry Experience

Industry Experience

Our team consists of enthusiastic personalities who are passionate, with a lot of experience in the Global Travel Retail environment, and who fully understand the requirements of our customers.




Owner & Commercial Director

Irish born and based, Barry Geoghegan began in the wine industry in 1989, later obtaining the WSET (Wine & Spirit Education Trust) Diploma in 1995. In further studies, he was one of only 10 people in the world to study for the first ever Wine MBA at Bordeaux Business School in 2001, where he gained a first class honours degree.

He loves to share his learnings and experience, and over the last 15 years has taught many others on the WSET diploma course, as well as training many Duty Free and Travel Retail operator teams around the globe.

His interest in the industry began with his family, whose involvement in the industry for over 50 years has given him additional insight and knowledge, particularly in the Middle East and Asia.

Sales Manager Europe

Born in The Netherlands and now based in Belgium, Nathalie Roelands completed her studies in Public Relations and Communication Management in Antwerp in 2007. Having spent 6 months living in Reims – where her love for wines and Champagne initially began – Nathalie began working in the Duty Free business with this passion in mind.

Now working for DFG alongside Barry Geoghegan, her role sees her travel extensively to visit many famous vineyards and distilleries, whilst helping DFG’s wines and spirits brand partners reach and exceed their aims in the Duty Free and Travel Retail industry.

Brand & Marketing Manager

Born and raised in Dublin, Kerri brings with her over fourteen years of experience within the Wine & Spirits industry, including four of those working alongside Barry in the Irish market. She brings extensive marketing and client service expertise, having previously worked in full-service agencies where she managed and grew a portfolio of Irish and International brands.

Kerri completed the WSET Diploma in 2007 and more recently a Diploma in Creativity, Innovation and Leadership from University College Dublin’s Innovation Academy, and her passion is in collaborating with brand owners where creativity and innovation are to the fore. She joins the Duty Free Global family to work alongside their fantastic brand partners and customers.