Jun 29

Duty Free Global Strengthens Asia Pacific Distribution with Global Drinks Partnership

Duty Free Global (DFG) and Global Drinks Ltd (GDL) are pleased to announce their recently formed distribution partnership, created to build and extend reach for DFG brand partners within the Asia Pacific region.

Hong Kong based Global Drinks Ltd, owned and led by Managing Director Harry Kartasis, is a specialist company dedicated to the importation and distribution of wine and liquor brands in Asia, both in Travel Retail and the high-end domestic market. Kartasis brings his extensive expertise across the region to the partnership, having previously worked with Bacardi, Moët Hennessy and, most recently, as General Manager Asia Pacific – Distell.

Barry and Harry Kartasi, Managing Director, Global Drinks Ltd – “You’ll Never Walk Alone”…

The distribution partnership is part of a series of proactive developments that DFG have taken this year, which also include the appointment of Kerri Judge as Brand & Marketing Manager. Kerri, who has vast experience working in the Wine & Spirits industry, is working closely with DFG’s brand partners on their strategies moving forward as DF&TR begins its recovery.

Kerri Judge, Brand & Marketing Manager – DFG, brings extensive Wines & Spirits experience to the DFG team.

Kerri provides a direct link for brands, researching locations and the emerging TR landscape in extensive detail. At the same time, she is also managing the development of brand involvement in The Moodie Davitt Report’s Virtual Expo, set to run in October later this year. The Virtual Expo will provide an ideal space for brands to connect with retail partners, with DFG currently developing engaging plans for showcasing brand partners and running masterclasses.

Duty Free Global offers a variety of specialist spirits & wines in its extensive portfolio: (Top left to bottom right) Scarabus Islay Single Malt Scotch whisky, Gold Bar whiskey, RumChata, Death’s Door gin, Somrus Gold Chai Spice cream liqueur and Buffalo Trace Kentucky bourbon.

Meanwhile, Barry Geoghegan, Founder & Commercial Director – DFG, has also become a member of the Academy Advisory Group (AAG) for Duty Free World Council (DFWC), working to help shape the content of their Academy course, which runs in partnership with the Institute of International Retail (IIR). The Academy creates programmes for professionals in the DF&TR industry that address the unique characteristics and challenges of the industry.

Barry Geoghegan, explains; “Global Drinks Ltd is the perfect strategic partner for our company as we look to strengthen our distribution and reach for the brands we represent in the Asia Pacific market. Harry and his company bring more synergies and structure to DFG in the region; from their back office and sales support teams, to their extensive Asian network, plus the welcome addition of warehousing in The Philippines, which provides a great hub for our brands.

“With regards to the Virtual Expo, we are delighted Moodie Davitt have taken this great initiative to help us all connect together in this difficult time. It will encourage us all to develop new tools of passenger engagement in a changing world. Our brand partners are 100% behind this innovative approach to exhibitions and conferencing.

Barry Geoghegan, Founder & Commercial Director – DFG, believes in a proactive and positive approach to rebuilding business for his brands in the duty free & travel retail landscape as the industry begins to reopen post-COVID19.

As the industry opens back up, I am very pleased to be able to offer my support and experience through the AAG with DFWC. Meanwhile, we remain hopeful that governments will look to give passengers incentives to travel in the future, including potential for increasing Duty Free allowances.”

Harry Kartasis, Managing Director – GDL, in regards to the new partnership with DFG comments; “I am very pleased to be partnering with Barry Geoghegan and the team at Duty Free Global. I have long admired Barry’s passion for his brands, his team, and the Travel Retail channel. The collaboration between DFG and GDL gives both companies the opportunity to strengthen our brands across the globe, using each other’s extensive resources and market expertise.

Harry Kartasis – Managing Director – Global Drinks Ltd, and his company bring more synergies and structure to DFG in the Asia Pacific region.

With both Barry and I passionate Liverpool Football Club supporters, our spiritual song “You’ll will never walk alone” has never been more apt as we support our brand partners and customers on this journey. We are confident that this collaboration will not only benefit both our companies but, most importantly, our clients, with our customers having access to an extensive portfolio of engaging brands as well as even more support in the region.”

Kerri Judge, Brand & Marketing Manager – DFG, adds; “I’m delighted to join the amazing team at Duty Free Global and collaborate with our world class Wine & Spirit brands and partners in DF&TR. It’s a particularly interesting time for seeking out new opportunities and developing flexible brand and marketing strategies during this recovery period for the industry, and we’re already busy at work advising and supporting our brand partners in creative, relevant and effective ways for an even stronger come back.”

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