Duty Free Global (DFG) are pleased to announce that RumChata®, the renowned US-based Caribbean rum cream liqueur brand, have partnered up for the Travel Retail segment for Europe, the Middle East and select APAC accounts.
RumChata’s wonderfully balanced recipe is achieved by its proprietary blend of the highest quality aged Caribbean rum, real dairy cream, cinnamon and vanilla. The end result is a deliciously smooth and light cream liqueur that has layers of familiar flavours wrapped within a truly exotic and unique taste. Exceptional and versatile, it can be added to coffee, is delicious on its own, yet can also be mixed with other spirits such as vodka, American whiskey, tequila or any favourite liqueur.
“Traditional liqueurs have long focused on rich, heavy flavours, but we changed that” says Tom Maas, RumChata Founder and Master Blender. “Try RumChata over ice. You’ll be shocked at the seductive flavour and light feel of the product. This is the liqueur the sun would drink while on a vacation.”
Proudly made in the USA and sold in over 25 countries across Canada, Europe, Latin America, and the Caribbean, the partnership with DFG marks a strategic move to strengthen the brand’s presence and brand awareness globally.
Barry Geoghegan, Founder & Commercial Director – DFG comments, “We’re so pleased to be working with this best-selling and well-renowned liqueur like RumChata and have been really encouraged by the positive reactions to the brand from our network of buyers and travel retail operators already. The buyers particularly compliment the great-tasting flavour and unique and elegant RumChata bottle, which they believe will be very distinctive on shelf. We are very pleased to announce that we have secured a listing at Changi Airport in Singapore, with Lotte now in charge of the retail operations. In addition, preparations are also well underway for introducing RumChata to our customer base at The Moodie Davitt Virtual Expo in October where DFG will have a Platinum Stand in location P1.”
“Ten years ago, in RumChata’s early days, we successfully seeded the brand in the Caribbean duty-free market before we even had much of a domestic U.S. business,” adds Maas. “We did this to build awareness and exposure for RumChata among the many tourists traveling to that area. We’ve since created an attractive business there. Now, we wish to redeploy that strategy in Europe and select APAC accounts.”
About Duty Free Global
Headquartered in County Wicklow, Ireland, Duty Free Global (DFG) is a specialised wines and spirits brand partner focused on building brands in the global Duty Free and Travel Retail channel. With a portfolio that truly reflects the industry’s needs, the company has extensive route to market knowledge and an expert understanding of the requirements of Duty Free retail operators.
DFG take pride in being responsive to new and emerging trends in the marketplace, and are a flexible, long-term and committed partner dedicated to creating opportunities and customised solutions for brands and retailers in Global Travel Retail.
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RumChata is bottled from a proprietary made-from scratch cream liqueur recipe. It uses five times distilled Caribbean rum and fresh real dairy cream with a touch of natural cinnamon, vanilla and other secret flavours. RumChata is headquartered in Vernon Hills, Illinois. www.rumchata.com