Jun 20

Duty Free Global appointed Sazerac Company’s Global Travel Retail Partner

Duty Free Global (DFG) is delighted to be appointed the Global Travel Retail partner for the Sazerac Company.   DFG has recently grown its team in North and South America as well as Europe, which gives the company extended reach and local presence for the Sazerac spirits portfolio.   

With roots that date back to the 1630s, the Sazerac Company’s legacy spans nearly four centuries of spirits production around the globe. Today, Sazerac is an American company that produces and sells spirits to customers and consumers around the world.

The Sazerac Company owns of a diverse array of award- winning spirit brands sold around the world,  including the award-winning Buffalo Trace Bourbon, Sazerac Rye Whiskey, the Weller Bourbon line, E.H. Taylor Bourbon, George T. Stagg Bourbon, Eagle Rare Bourbon, 1792 Bourbon, Paddy Irish Whiskey, Fireball Whisky, Sheep Dog Whiskey, Southern Comfort, Sazerac de Forge Cognac, Myer’s Rum, Jung & Wulff Rum, Corazon Tequila, Los Vecinos Mezcal, Goldschlager and many more. 

Barry Geoghegan, Founder and Commercial Director of Duty Free Global commented, “On behalf of all the team at Duty Free Global, I just wanted to say how delighted and proud we all are to be representing some of the world’s greatest brands in global travel retail. We have so much respect for all that the team at Sazerac has done to build world class liquor brands and more to follow with so many great projects coming on stream soon. We look forward to meeting all our great friends at the TFWA Hainan Special Edition virtually and in person at the TFWA World show in Cannes in October ….it’s been way too long!”

“We’re excited to partner with Duty Free Global,” said Christophe Beau, Managing Director, Global Sales, Sazerac Company.  “The DFG team has a strong reputation for brand building in the duty free and travel retail channels and we look forward to continuing to develop our brands alongside them.”

About Duty Free Global

Headquartered in County Wicklow, Ireland, Duty Free Global (DFG) is a specialised wines and spirits brand partner focused on building brands in the global Duty Free and Travel Retail channel. With a portfolio that truly reflects the industry’s needs, the company has extensive route to market knowledge and an expert understanding of the requirements of Duty Free retail operators.

DFG take pride in being responsive to new and emerging trends in the marketplace, and are a flexible, long-term and committed partner dedicated to creating opportunities and customised solutions for brands and retailers in Global Travel Retail.

For more info, please visit www.dutyfreeglobal.com or email info@dutyfreeglobal.com

About Sazerac

Sazerac is one of America’s oldest family owned, privately held distillers with operations in the United States in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, India, Australia and Canada. For more information on Sazerac visit www.sazerac.com/ 

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