Sep 22

Duty Free Global and Death’s Door Gin – a new partnership to bring the ‘Standard of New World Gin’ to Global Travel Retail

Duty Free Global (DFG) and Dancing Goat Distillery are very pleased to announce their new partnership with DFG’s representation of Death’s Door Gin in Global Travel Retail.

Death’s Door Gin, an award winning American-made Gin, brings the ‘Standard of New World Gin’ to the market through its ‘simply perfect’ recipe using only three botanicals: Juniper, Coriander and Fennel. It has loaded juniper berries up front; spicy, citrusy notes from the coriander seeds in the mid-palate; and a soft, cooling finish provided by the fennel seeds.

One of the first craft spirits in the US, it takes its name from the Death’s Door Straight, which separates Door County, WI from Washington Island and is made from Juniper grown on the island. This passage was called Death’s Door due to the winds and rough water in the passage that caused many shipwrecks in the 1700-1800’s.The history of sailors’ trial and struggle against the forces of nature dominated this straight during that time. The character required to take on this strait is embodied in Death’s Door Gin, a ‘truly remarkable spirit’.

Barry Geoghegan, Founder & Commercial Director – DFG comments, “We’ve had some great experiences in the global explosion of interest in the gin category within the travel retail market. We’re delighted to be working with what we agree and know with this brand to be the ‘Standard in New World Gin’. Death’s Door gin is such a well-made spirit, delivering perfect simplicity with the proprietary blend of only three botanicals. The result is a distinctively smooth and delightful product.”

“We’ve already started to introduce the brand to our established network of buyers and travel retail operators, with really positive results, and we’re really looking forward to widen the audience even further by presenting Death’s Door at The Moodie Davitt Virtual Expo in October.”

“We have proudly brought Death’s Door Gin back,” said Tom Maas, Dancing Goat Distillery Chairman. “The brand is recognized around the world as one of the best gins made. Death’s Door Gin has a full London Dry flavor without all of the bitterness. Our three botanical recipe showcases how and complementary and complex, simple expressions can be.”

About Dancing Goat Distillery

Tucked in the vineyards of Cambridge, Wisconsin, just outside of Madison – The Dancing Goat Distillery was established by a collection of family and friends with more than 100 years combined in the distilling industry. Remaining “True to the Goat,” the company combines the Art and Science of Distillation from past experience with modern technology. It is continuously exploring new methods and techniques of distilling, so you never know what you will discover upon a visit to The Goat. It is here where the award winning Death’s Door Gin and Limousin Rye Whiskey are made.

About Duty Free Global 

Headquartered in County Wicklow, Ireland, Duty Free Global (DFG) is a specialised wines and spirits brand partner focused on building brands in the global Duty Free and Travel Retail channel. With a portfolio that truly reflects the industry’s needs, the company has extensive route to market knowledge and an expert understanding of the requirements of Duty Free retail operators. 

DFG take pride in being responsive to new and emerging trends in the marketplace, and are a flexible, long-term and committed partner dedicated to creating opportunities and customised solutions for brands and retailers in Global Travel Retail. 

For more info, please email here.

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