Oct 08

Barry Geoghegan, founder of Duty Free Global, elected to the TFWA Management Committee

Barry is honoured and delighted to have been elected to the TFWA Management Committee and the Wines & Spirits team.

“I would firstly like to thank all the TFWA Members who very kindly voted for me, I really appreciate your support and will endeavour to work for all members with my fellow committee colleagues to represent this channel and this category in all interests”.

As  a ”pure” play travel retail business Duty Free Global Ltd is completely vested in the success of this channel.  Barry was recently invited to join the Academic Advisory Group of the Duty Free World Council (DFWC) and he is keen to help in any way to get the industry back into growth post the current global challenges.

“I believe in working together as each individual category and feel there is room for the “small guy” in our channel in order to ensure a quality range for our customers.

We need to attract younger consumers to visit and shop in our stores and this must be achieved by focusing on an Omni channel approach utilising the newest digital tools available to this generation.”

He would like to see more time and resources put into training in our categories products to ensure best in class activations and knowledge is provided to our customers to help them navigate our quality assortment.

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